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| Amazon: Founded by Jeff Bezos in 1994, and launched in 1995 it was one of the first major companies to sell goods over the Internet. The company began operating as an online bookstore and later branched into retail sales of music CDs, videotapes and DVDs, software, consumer electronics, kitchen items etc. | 60.23 |
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| Buy.com: Buy.com is one of the multi-channel online retailers in the United States and is based in Aliso Viejo, California. Although it began selling computers and electronics in 1997 , the company has diversified its offerings to categories such as software, books, movies, electronics etc. It is best known for its aggressive promotion of loss leaders and mail-in rebate offers. | 67.05 |
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